Sectors Involved
Experts on the Industry Advisory Board work with the action plan technical team to define our electrical needs to power the system, workforce needs to build the system, and community needs to define a long-term vision. Members of each team are experts in their field who volunteer their time and know-how to provide input, feedback, and guidance throughout the vision-setting and planning process.
Their collaboration helps ensure the project is practical, effective, and aligned with real-world needs. By involving professionals from engineering, construction, utilities, and community planning, we’re building a strong foundation that supports long-term success and reliability.
If you work in one of these sectors, reach out to participate in one of our teams!
Where Do You Fit In?
Stakeholders & Activities
Whether you’re a planner, builder, engineer, policymaker, or passionate advocate — your experience matters. Join the people shaping Utah’s electrified transportation future.
Our work spans real-world challenges — from strengthening our workforce and supporting economic development to creating smarter infrastructure and transportation systems. This is a call for people who want to make tangible impact through collaboration, innovation, and leadership.
No matter your background or sector, your voice can help define the next era of transportation in Utah.
Our Leadership
Our collaborative approach involves working closely with industry leaders, government agencies, and community partners to ensure that our solutions are not only technically sound but also practically viable and beneficial to all stakeholders.
Steering Comittee
The Steering Committee, composed of industry experts and key stakeholders, provides strategic oversight to guide the development of Utah’s electrified transportation infrastructure. With most teams reporting directly to the Steering Committee, this collaborative approach ensures that work products are aligned with industry best practices and effectively address critical challenges in the transition to a sustainable, electrified future.

Carlos M. Braceras
Chair
Executive Director, Utah Department of Transportation

Abby Hunsaker
Program Manager, Governor's Office of Economic Opportunity

Bryce Bird
Director, Utah Division of Air Quality

Emy Lesofski
Director, Governor's Office of Energy Development

James Campbell
Pacificorp/Berkshire Hathaway Energy

Jay Fox
Executive Director, Utah Transit Authority

Regan Zane
Non-Voting member
Director, ASPIRE ERC - USU

Andrew Gruber
Non-Voting member
Executive Director, Wasatch Front Regional Council
Industry Advisory Board Executive Teams
The role of the Industry Advisory Board is to assist the strategic planning and development of the action plan by providing insights and needs from across industries while articulating industry support and perspectives relative to the analysis and recommendations found in the annual report. The Board is comprised of nine advisory teams that include stakeholders, industry partners, and government agencies who impart information and insight relevant to their specialized expertise. Each team is led by two co-chairs who, together with the co-chairs of all nine teams, form the Executive Team.

David Eckels
Founding Partner, EVIA - Electric Vehicle Infrastructure Advisors

Steve Handy
Stephen G. Handy
Marketing

Blake Attaway
Senior Project Manager, Rocky Mountain Power

Clay MacArthur
Vice President, Power Marketing, Deseret Power

Dan Sultiff
Utah Valley University Aviation, Assistant Professor

Gary Straker
General Manager, Power Innovations International

Jared Esselman
Future Air Mobility, Vice President

Jeff Worthington
Utah AFL-CIO, President

Kathy Pope
Sales Manager, Salt Lake Express

Mark Lawver
Stokes Trucking, Team General Manager

Oliver Young
Young Automotive Group, Team Chief Operating Officer

Tracy Young
Utah Urban Rural Specialized Transit Association, Team President

Travis Kyhl
Executive Director, R6 Regional Council

Zak Konakis
Regional Pathways Coordinator, Utah State University Eastern

Matt Gilbertson
Senior Account Executive,
Panasonic

Blaine Leonard
Transportation Technology Engineer, UDOT

Michael Masquelier
Interim Director, Utah Electrified Transportation
ASPIRE ERC - USU

Sara Shaffer
IAB Coordinator,
ASPIRE ERC - USU
Program Staff
Our team includes specialists in communication and outreach, along with technical engineers skilled in systems and power systems, vehicle electrification, and modeling and data analysis. Additionally, our industry and innovation leads ensure that our efforts are aligned with cutting-edge advancements and practical applications, fostering dedicated career pipelines and delivering market-driven recommendations that impact industries across the state.

Michael Masquelier
Program Director

Anca Matcovschi
Chief Communications & Marketing Officer

Sara Shaffer
Industry Advisory Board Coordinator

Kat Webb
Content Director

Meagan Roach
Art Director

Narayne Rougeau
Grants & Programs
Specialist

Fawn Groves
Education and Community Engagement Specialist

Jennifer Seelig
Community Partnerships & Govrenment Relations Dir.

Kyle Goodrick
Technology Team Member

David Trinko
Technology Team Member